Beltway Bambinos

Water you waiting for? RETHINK Kids Water is a lunchbox game changer

I find it incredibly annoying when we go out to dinner with our kids and the server comes by and asks them directly if they want apple juice or chocolate milk with their kids meal. Anyone else? Did you know kids consume an average of 21 teaspoons of sugar a day or nearly ten gallons of sugar a year? We are not as strict as we once were with the amount of sugar our kids get, however, juices and sodas are not purchases we make. Instead our kids drink water and milk on a daily basis are are perfectly fine with that.

The city of Baltimore recently put into effect an ordinance that bans restaurants from offering sodas and sugary drinks on kids’ menus – the first city on the East Coast to make this change. Enter the Maryland-based RETHINK Kids Water, whose sole mission has been to reduce children’s sugar intake. In fact, RETHINK Kids Water is the only boxed water line for kids that’s zero calorie, zero sugar, and zero sodium.

The recipe is the first of its kind, made only of purified water and USDA approved fruit essence, and comes in four fruity flavors: Organic Apple Water, Organic Berry Water, Organic Fruit Punch, and Organic Orange Mango. RETHINK is innovating the kids beverage industry by creating the perfect alternative to juice, and something parents can feel good about giving their kids.

Overall, juice + soda consumption has been in decline and the beverage industry isn’t keeping up with the shift in consumer mindset, especially ignoring a huge (rather untapped) group. With the invention of Punchy, the Hawaiian Punch mascot, in 1962, juice makers figured out that the way to sell sugar to moms was to sell it to their kids. Now, RETHINK has figured out how to get their message across to the market that needs to hear the message the most: the kiddie set.

RETHINK (the brand just announced $6.7M in funding) about the importance of going sugar-free and how RETHINK is disrupting the beverage industry. It’s that important. So next time you pack the lunch, add RETHINK, when it’s your turn to bring drinks to the soccer game, toss RETHINK to the players, picnics + bbq’s are another great place to pack the cooler full of RETHINK.

Sold at over 11,000 stores nationwide, in our area you can find RETHINK at Safeway, Target, Walmart, Shoppers as well as on Amazon.